Digital Common Sense
Common sense is the ability to discern the difference between right and wrong or good and bad based on the evidence of our senses, on what we perceive to be reality. In our current reality, common sense is harder to find than an affordable one-bedroom on the East Side.
At NextTech Magazine, we apply common sense principles to computing—something that's apparently never been done before. We take a holistic view, which means finding the appropriate technology and providing accurate training as a way to achieve a state of transparent computing.
We Call It Digital Common Sense
It's based on your need, on your end usage—on how you want to live your digital life. Many of us spend an awful lot of time in front of our computers; a lot of our working lives (and home lives, too) are tied up in them. That time should not be painful, but productive.
Digital common sense asks: What does it do? How much does it cost? How long can I reasonably expect it to last? How will it help me achieve my goals? How steep is the learning curve?
Our process provides:
- Realistic evaluations—of hardware, software and training, and how they can help you.
- Realistic expectations—what computers can & can't do, and what it means to you.
- Realistic values—how to measure what your computer system and your computing experience are worth in dollars-actual value.
We'll achieve these goals through three principles:
- Context—Computing & computer decisions (hardware/software/training) based on user needs, including configurations of hardware and software to enhance transparent computing experience.
- Communication—Facilitating context-based computing by listening to and training the user how to compute transparently.
- Collaboration—Using context and communication processes to create an efficient, flexible and transparent computer experience in concert with user.
Digital common sense says if its worth doing, its worth doing right. That's about as close to a mission statement as you'll hear from us. We don't want to change the world, just our little corner of it—and you're more than welcome to join us.
Updated: November 18, 2005

