NFT Series
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Celebrate The 95th Annual Macy’s Introduces The First-ever NFT Series

This year, the world-famous holiday event, celebrating its 95th anniversary with a unique drop of 9,500 free NFT artworks infused with iconic balloons from its rich history, benefits Make-A-Wish.

Among ten Macy’s Parade NFTs, a special charity auction will commence on Friday, November 19, at macys.com/NFT.

Macy’s will release limited-edition free NFTs on Thursday, November 25.

Traditionally held on Thanksgiving Day, the Macy’s Thanksgiving Day Parade marks Macy’s 95th anniversary.

To support Make-A-Wish®, Macy’s will be auctioning off ten Epic designs on November 19 at macys.com/NFT.

Starting November 25, at 10:00 am. ET, participants can download 9,500 generative NFTs of historic balloons from nine decades of Macy’s Parade history at macys.com/NFT for free.

People of all ages create lasting memories by attending Macy’s Thanksgiving Day Parade.

To celebrate the 95th anniversary of the Macy’s Parade, 9510 limited edition NFTs (Non-Fungible Tokens) powered by Sweet will become collectibles of a unique kind.

Through a special auction and aftermarket donations, the NFTs will benefit Make-A-Wish® by displaying balloons from the Parade’s nine decades past.

We were impressed by the Parade’s unique position in pop culture as we celebrated our rich tradition that is 95 years old, 

We will continue to reflect each generation’s greatest talents and personalities,” said Will Coss, Executive Producer of the Macy’s Thanksgiving Day Parade.

In honor of this legacy, we re-created the Parade in a new form, using NFTs, to pass on the beauty to a whole new generation of people while collecting money for our partner, Make-A-Wish.

In the early 2000s, REOMETRY, a digital firm founded by REO and Seth Brown, began creating NFTs based on Macy’s existing archives and original content.

Macy’s will produce 10 balloons, each of which will represent a heritage character or decorative figure from the Parade’s 95-year history, beginning in the late 1920s and ending in 2010.

On November 19, a special auction featuring 10 one-of-a-kinds Macy’s Parade NFTs will begin as part of the celebration.

The Macy’s Parade NFT bidding process will start at Noon on November 19 and will end at 11:59 p.m. ET on Tuesday, November 30.

Approximately $10 million will be donated to Make-A-Wish by selling these ten Epic digital treasures on macys.com/NFT.

Macy’s has additionally created its smart contracts so that whenever Macy’s Parade NFTs are sold in the secondary market on compatible markets, an additional 10% donation goes to Make-A-Wish.

The 95th Annual Macy’s Thanksgiving Day Parade will begin live on Thanksgiving Day in New York City at 10:00 am ET on Thursday, November 25, and fans will be able to claim a free generative NFT at that time.

The gratis NFT distribution will be on a first-come, first-served basis. Supporters may also enter for a chance to win $10,000 by collecting their NFTs.

On macys.com/NFT, you can find the official rules. NFT collectibles do not need to be purchased or claimed to be eligible to enter. There will be a deadline for entering the sweepstakes on November 30 at 11:59 pm ET.

In addition to being carbon-neutral, Polygon Blockchain NFTs will be easy to collect, trade, and sell for Parade fans thanks to Sweet’s consumer-first NFT platform.

When Macy’s Parade NFT owners sell their old NFTs on the NFT aftermarket on compatible markets, Make-A-Wish will receive 10% of the proceeds.

In those cases, Make-A-Wish will receive a 10% residual fee from the sale of each one-of-a-kind NFT.

MACY uses NFT technology to pave a new route of philanthropic donations beyond what is normally achievable.

In addition to 9,500 pieces of free generative Macy’s Parade NFTs, there will be Ultra Rare, Rare, and Classic rarities available for Parade fans.

Media firm Spark Foundry and Sweet came up with the Macy’s Parade NFT concept together.

On Thursday, November 25, NBC and Telemundo will broadcast live from New York City the 95th annual Macy’s Thanksgiving Day Parade from 9:00 am to Noon in all time zones, and Peacock® will stream it.

Follow @macys on all social platforms or use #macy’s parade to join the conversation about the annual Christmas extravaganza.

Macy’s, Inc.’s major retail brand, has been supporting generation after generation at each and every stage of their life since 1850.

Macy’s consumers enjoy shopping for fashion, value, and quality through our award-winning mobile app, macys.com, and our nationwide store portfolio.

We are appreciative of our history because of our unique role in American heritage and culture.

Macy’s Fireworks® on the 4th of July and Macy’s Thanksgiving Day Parade®, as well as magnificent fashion presentations, gourmet competitions, flower shows, and celebrity visits, have been making lives more memorable for decades.

By financing and volunteering for local and national organizations, Macy’s makes a difference in every market we serve with the help of our customers and associates.

We strive to brighten our customers, coworkers, and communities by focusing on fashion, value, and celebration.

Since 1850, Macy’s, Inc.’s principal retail brand, has been serving generations at every stage of their lives.

Macy’s shopping experience is centered around technology.

Customers come to Macy’s for our award-winning smartphone app and a statewide array of locations because they want fashion, price, and high-quality items.

Our culture and traditions in America are unique, and we are proud of them.

Every year, Macy’s 4th of July FireworksTM commemorates large and small occasions and creates unforgettable memories.

Moreover, we present fabulous fashion presentations, gourmet events, flower displays, and celebrity visits during Macy’s Thanksgiving Day ParadeTM.

By financing and volunteering for local and national organizations, Macy’s makes a difference in every market we serve with the help of our customers and associates.

We strive to brighten our customers, coworkers, and communities by focusing on fashion, value, and celebration.

What is Sweet

Sweet is an internationally employed platform that employs Non-Fungible Tokens (NFTs) that are scalable, consumer-friendly, and environmentally friendly and headquartered in New York.

Our NFT experiences are innovative, immersive, and user-friendly. Businesses can create NFT games in-venue, on mobile devices, or at home, generating more revenue and increasing customer engagement.

What is Make-A-Wish Foundation

Make-A-Wish grants wishes to children with serious illnesses.

Each stage of the wish journey can help young people gain the physical and mental strength to overcome their ailments. 

We aim to provide every eligible child the ability to wish. Make-A-Wish, headquartered in Phoenix, Arizona, is the world’s biggest children’s wish-granting organization, serving more than 50 nations and every American city.

The organization offers hope to wish children and their families through the efforts of generous donors, supporters, employees, and more than 30,000 volunteers across the country. The organization has been operating since 1980.

Since its founding in 1989, Make-A-Wish has granted more than 340,000 wishes throughout the United States and its territories.

In the early 2000s, REOMETRY, a digital firm founded by REO and Seth Brown, began creating NFTs based on Macy’s existing archives and original content.

Each of the 10 balloons that make up the generative artwork represents one of the Parade’s 95 years of history, from the late 1920s to today.

On November 19, a special auction featuring 10 one-of-a-kinds Macy’s Parade NFTs will begin as part of the celebration.

During the Macy’s Parade NFT auction, bidding begins at midnight Eastern Time and ends on Tuesday, November 30 at 11:59 pm Eastern Time.

Approximately $10 million will be donated to Make-A-Wish by selling these ten Epic digital treasures on macys.com/NFT.

Macy’s has additionally created its smart contracts so that whenever Macy’s Parade NFTs are sold in the secondary market on compatible markets, an additional 10% donation goes to Make-A-Wish.

The 95th Annual Macy’s Thanksgiving Day Parade will begin live on Thanksgiving Day in New York City at 10:00 am ET on Thursday, November 25, and fans will be able to claim a free generative NFT at that time.

The gratis NFT distribution will be on a first-come, first-served basis. Fans may also participate for a chance to win $10,000 by obtaining their NFTs.

On macys.com/NFT, you can find information on rules and restrictions. You do not need to own an NFT collectible to enter. There will be one-stop for this sweepstake on Tuesday, November 30 at 11:59 pm Eastern Time.

In addition to being carbon-neutral, Polygon Blockchain NFTs will be easy to collect, trade, and sell for Parade fans thanks to Sweet’s consumer-first NFT platform.

When Macy’s Parade NFT owners sell their old NFTs on the NFT aftermarket on compatible markets, Make-A-Wish will receive 10% of the proceeds.

If one of these NFTs is sold, the residual fee of 10% from the sale price will automatically be contributed to Make-A-Wish.

By utilizing NFT technology, Macy’s creates a better route to philanthropy than traditional means.

In addition to 9,500 pieces of free generative Macy’s Parade NFTs, there will be Ultra Rare, Rare, and Classic rarities available for Parade fans. Media firm Spark Foundry and Sweet came up with the Macy’s Parade NFT concept together.

On Thursday, November 25, NBC and Telemundo will carry a television stream from New York City. On Thursday, November 25, NBC and Telemundo will broadcast live from New York City 

Follow @macys on all social platforms or use #macy’s parade to join the conversation about the annual Christmas extravaganza.

Is it possible to return something at Macy’s? 

The service is entirely free! Bring your item(s) along with the original purchase method and the packing slip to any Macy’s location. Returns are not accepted on gift cards, food, gourmet gifts, wall art, furniture, Beauty Boxes, lamps, mirrors, beds, or area rugs. We do not take overseas orders for return. 

How long does Macy’s have a money-back guarantee? 

Macy’s accepts returns up to 90 days after purchase. As of 2019, their policy has been lowered in half from 180 days to 30 days. Cosmetics and perfumes are excluded since they are often in “gently used” conditions. The refund policy stipulates that the things must be returned in their original state.

Is it possible to haggle at Macy’s?

It is assumed that it can be negotiated. Gault says that rates at most retailers, including Best Buy and Macy’s, are negotiable.

Refunds for online purchases can be made in what ways?

Getting a refund or exchanging an item after returning your online purchase is quicker. Replace the item with its original packaging. The item must be brought with its original packaging, credit card (if applicable), and receipt. Visit the store’s Customer Service or Returns desk.

What are Macy’s returns labels used for?

Include the return slip in the box with the item(s) you are returning as well as the return label. You may only use one return label per package. Wrap the returning label around the outside of the package. You may drop your box off at any UPS facility.

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